It takes about 50 milliseconds (that’s 0.05 seconds) for someone to determine if they like your site or not.
Since they are only one click away from leaving, it’s important not to treat every visitor the same and to convince them to take action.
This is where website personalization is an interesting solution.
No More Uniformity
Now that you can provide an individualized unique value proposition to each visitor, your offer will stop being diluted with a generic messaging, or even worse, completely off-target with the wrong messaging.
Multiple Audiences Get Fun
Like many other businesses, you might be trying to reach various audiences. Each of them have different interests, and, also, have diverse reasons to use your services or buy your products. Using personalization, we can now bring back the fun of having different audiences, and leave behind the challenges you were facing before.
Providing meaningful content, to each person visiting your site, allows you to have a more relevant dialogue with them. Using on your previous gathered data, we can personalize, in real-time, your content, call-to-actions, testimonials, and more based on who that person is, their behaviors, and the past relationship you had with them. In the end, this will lead to a higher conversion rate of your goals.
The Methodology We Use In Our Web Personalization Services
All of our experiments are based on data. To do so, we also need to understand your customer profile, segments, interests and behaviors to help us optimize your return on your marketing spend and make sure you get a maximum ROI.
In the digital world we’re living, things are evolving faster than ever. That is why we will continuously keep testing our hypothesis before increasing the budget. This will lead you to have a roadmap that is optimized and defined with every new step we need to take.
Adapted For Your Audience
Having in mind the right types of content that focus on your targeted audience needs and their different life cycle stage will increase the value of your offer and reduce your cost per acquisition.
Considering To Personalize Your Website With Our Services?
- User experience analysis
- Behavior & interests analysis
- Visitors segmentation
- User profiling
- Audience segmentation
- Context optimization
- Real-time content personalization
- Personalized up-selling and cross-selling
- Tailored onboarding for news customers
- Micro targeted promotional campaigns
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Bring the “Personal” Back in the Equation
Bringing the individual back will help you to target more easily what your visitors want, and then increase your conversion rate. Providing unique content to each of them will lower number of decisions they have to take every day. So they won’t have too many options, and won’t make poor choices, or abandon your website. Basically, they will take the only option that you want them to see based on their needs.
Growing Your Business Together
Reaching your objectives is our highest concern and we will not stop until your marketing goals aren’t achieved. We can guarantee you that we will do everything we can to reach your KPI goals. Your business growth is our biggest motivator.
Always Collect Data
Knowing your main objectives, we’re always tracking the right data and metrics to measure the ROI of your marketing campaigns and to optimize your advertising & marketing spend.
Frequently Asked Questions
I need personalization as soon as possible (ASAP)! How fast can we get started on personalizing every touch points of my company?
We can typically start your project in 2 weeks.
What are the first steps you will take?
Before we start, we need to make sure that there is proper tracking on all your digital channels. Next, we are going to define the KPI’s with you. Then, we will define which personalized experiences we want to set up, and after getting your approval, we can start implementing it!
Sounds good! How much will this cost?
We work with package prices that are tailored to your needs. The pricing of a website personalization project start at 8K per month.
How long will it take until I have my personalization plan ready to implement?
Depending on your needs, we would need a minimum of 5 to 7 weeks to perform an analysis of your data, channels and segments, interview your customers, create various client profiles and segments, define content that can be personalized and finish to plan your personalization strategy.
Understand & Target
Research, evaluate and develop an action plan to define and reach your target.
Attract & Convert
Implement and execute the strategy to attract high-quality traffic and convert them into loyal visitors.
Analyze & Optimize
Measure your results, optimize your sales, and scale to achieve your goals.