Personalization Marketing

Before, when the Internet was not a thing, it was more complicated for businesses to measure the success and the impact of a campaign.

Nowadays, personalized marketing allows businesses to learn more about their customers with demographic, contextual, and behavioral data.

Dynamic Experiences

Using personalization marketing, it enables us to provide meaningful content, and in real-time relevant messages and offerings, to your current or prospective customers to give them exactly what they want. It can be done by tracking user data, and by identifying consumer preferences, habits, gender, age location, and how their needs can best be satisfied. Then, knowing their priority, in terms of their needs, we can segment them into more restricted groups. This helps to understand which channel and how we can get their attention to engage in ways that they will enjoy the most.

Automating Personalization

To increase the efficiency of your business marketing strategy, you can automate some elements of your personalized marketing based on some predefined triggers. For example, send a message after an order is placed, give suggestions for similar items, or send a notification about relevant deals.

Results From a Domino Effect

Most people might see personalization as only a nice to have marketing elements. The reality is that, by delivering individualized contextual experiences, you will have a more personal dialogue that will help to increase their interest into your offering, which will increase your conversion rate, and since conversion rate impact your revenue, it will also increase your revenue. If you are still skeptical, some businesses have seen an increase of 19% in total sales, in average.

Step Up Your Marketing and Maximize Your Marketing Efforts
with Personalization Marketing

Are you ready to personalize your marketing?

What People Say About Our Services

I have worked with Hugo (from Enrich³) on the development of my Adwords strategy and he came up with effective, creative and smart solutions. He always try to bring the first idea to the next level and consider the whole context. If you have a chance to work with him, don't miss it!
BIM One Logo - Client Testimonial
Hugo from BIM One Web Marketing Strategist
Very rarely can you find a person who is willing to work with you until 2a.m. to resolve your issues, and Hugo is one of those people. As a front-end developer, I was tasked to work with Hugo to improve on our analytics. Countless times, Hugo demonstrated his professionalism in marketing, analytics, as well as front-end development. He is always ready to share his knowledge to make sure that your understanding is as clear as possible. Expect him to work through issues with you, since he never leaves anything ignored or unresolved. Thanks to Hugo (from Enrich³), we have a better understanding of user journeys, statistics, and overall better error handling process for our customers. Hugo will learn and understand your platform, regardless of what it is, to make sure you get the most specialized experience and not some general solution. Overall, working with Hugo was an 11/10 experience. In my opinion, if you are looking to improve your marketing, look no further.
Denys from Kublr
Denys from Kublr Data Science Researcher

Companies Using We've Helped

MTL+Ecommerce Logo - Personalization Marketing Agency Client
Kublr Logo - Personalization Marketing Agency Client
EastBanc Technologies Logo - Personalization Marketing Agency Client
ERS Ventures Logo - Personalization Marketing Agency Client
Association Marketing Québec (AMQ) Logo - Personalization Marketing Agency Client
BIM One Logo - Personalization Marketing Agency Client
01

Understand & Target

Research, evaluate and develop an action plan to define and reach your target.

02

Attract & Convert

Implement and execute the strategy to attract high-quality traffic and convert them into loyal visitors.

03

Analyze & Optimize

Measure your results, optimize your sales, and scale to achieve your goals.