Personalized marketing is the future. And it’s easier than you think to get started.
In today’s competitive marketplace, if you sell online and care about your user’s digital experience to determines their relationship with your business, then you owe it to those you serve to give them exactly what they want by delivering tailored content specific to their needs and preferences.
To make those experiences both personal and meaningful, you have to do more than just adding first names to emails. It’s about making your messaging, such as your email opt-ins, your sales pages, and your onboarding emails, more relatable and relevant.
These resources will help to make it easy for you to segment your audience and start personalizing your messages. You’re audience will thank you, and you’ll be rewarded with more of them filling in your opt-in and order forms, which will impact directly your ROI.
No matter which marketing channel we personalize, it always starts with a strategy.Schedule a Personalization Strategy Call →
In this episode, we talk about how most companies are doing conversion optimization wrong by not considering the experience they deliver to their customers through the relationship they built with them, as well as treating differently their existing customers to retain them. He also, explained the value of pricing and way a business can provide real value in the market by getting in the brain of its customers to really understand the audience.
In this episode, we talk about how he helps his clients use personalized content through landing pages, videos and call-to-actions to create excitement for travel consultants' customers before the quotation and to increase car companies click-through rate by 5X. He also explained the "unsexy" steps to start doing personalized videos for your business.
Research, evaluate and develop an action plan to define and reach your target.
Implement and execute the strategy to attract high-quality traffic and convert them into loyal visitors.
Measure your results, optimize your sales, and scale to achieve your goals.