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Resources

Personalized marketing is the future. And it’s easier than you think to get started.

In today’s competitive marketplace, if you sell online and care about your user’s digital experience to determines their relationship with your business, then you owe it to those you serve to give them exactly what they want by delivering tailored content specific to their needs and preferences.

To make those experiences both personal and meaningful, you have to do more than just adding first names to emails. It’s about making your messaging, such as your email opt-ins, your sales pages, and your onboarding emails, more relatable and relevant.

These resources will help to make it easy for you to segment your audience and start personalizing your messages. You’re audience will thank you, and you’ll be rewarded with more of them filling in your opt-in and order forms, which will impact directly your ROI.

Ebooks

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Key Foundations to Micro-consumerism

Marketing is about creating a complete experience, and now more than ever, personal connections. The job of a marketer is to create and retain customers by adopting unique strategies to keep the market, and its individuals, engaged. Three key aspects are playing a very crucial role in successful marketing - Consumer Behavior, Customer’s Decision Journey, and Personalization.
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30+ Personalized Marketing Case Studies

When concepts are simplified by the use of examples and case studies, learned knowledge suddenly becomes more applicable, relevant and fun to use. This compilation of personalization marketing case studies is meant for marketers to not only understand core concepts, but also get an idea of how and where to apply these ideas.
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Be prepared to invest in our premium service for B2B businesses.

No matter which marketing channel we personalize, it always starts with a strategy.

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How Jan Kartusek (In Sales Academy) bring qualified B2B leads to closed deals | Ep. 6

In this episode, we talk about how it's possible to do B2B sales outreach at scale, what process is to do personalized come emailing, what are the different usages and approaches to do inbound and outbound lead generation, and how to build the right framework to personalized your cold emails the right way..
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How Austin Distel (Proof) provide relevant experiences to 2x organic leads M-O-M | Ep. 5

In this episode, we talk about why personalization works and creates a positive impact for your business, where and how to start to be personal, the dangers of personalizing the wrong way, and how to utilize your data to be personal.
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How Valentin Radu (Omniconvert) retain customers using audience experiences | Ep. 4

In this episode, we talk about how most companies are doing conversion optimization wrong by not considering the experience they deliver to their customers through the relationship they built with them, as well as treating differently their existing customers to retain them. He also, explained the value of pricing and way a business can provide real value in the market by getting in the brain of its customers to really understand the audience.

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How Stapho Thienpont (The Marketing Family) turn his clients into thought leaders | Ep. 3

In this episode, we talk about the need of leveraging human thoughts and belonging to build a community and craft content that will position you as a thought leader. He also explained how to use your own strengths to generate content in the right format to communicate your expertise with your network.
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How Raphael Paulin-Daigle (SplitBase) research brands' customers for ecomm. growth | Ep. 2

In this episode, we talk about the importance of researching and understanding your audience research to better segment it for customer experience optimization purposes. To do so, he also explained how going to the front line, instead of trying to find "hacks" to skip steps, will help you at the "art of asking" when it comes to your research process such as the voice of the customer (VoC).
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How Josías De La Espada Sempris (Pirsonal) increase after-sales engagement by 20% | Ep. 1

In this episode, we talk about how he helps his clients use personalized content through landing pages, videos and call-to-actions to create excitement for travel consultants' customers before the quotation and to increase car companies click-through rate by 5X. He also explained the "unsexy" steps to start doing personalized videos for your business.

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Understand & Target

Research, evaluate and develop an action plan to define and reach your target.

02

Attract & Convert

Implement and execute the strategy to attract high-quality traffic and convert them into loyal visitors.

03

Analyze & Optimize

Measure your results, optimize your sales, and scale to achieve your goals.